The HerStory

The Journey To Empowering Natural Personalcare

My name is Shahieda Redman, commonly known as Shai. My passion for skincare began when i worked as a beauty consultant for 2 major global brands that largely focused on maintaining and creating flawless skin. I was fortunate enough to learn about the correct way to treat and maintain skin during the many training sessions and beauty workshops these brands provided for beauty consultants. I had also grabbed every opportunity to learn from fellow colleagues. Between all the training workshops and skincare facials i got to do for my clients, I had completely fell in love with skincare.

My journey of formulating personal care products began about 6 years ago, for the sole purpose of wanting to treat my hair and skin with natural ingredients found its purest form. I started with my hair, where i had almost completely lost my natural curl from blow drying and ironing week by week. I naturally have a VERY thin thread and with the amount of breakage and hair fall, i literally freaked out. I knew i could no longer continue with heat treatment at that point.

I remember at the time the curly girl trend was in and YEP!! i was watching video upon video.. reading article upon article about this trend. At the time, most of the products that were used weren’t attainable in South Africa, SO i put my Eistein cap on and started doing research.

There was ONE influencer.. if i should call her that because I only found 2 videos of how she set her natural curls. Just this lush, FULL head of curly hair. She used sooooo many oils; mainly essential oils, and that’s where my research on essential oils began. Then, I had discovered the MAJESTIC SHEA BUTTER! I swear it doesn’t get the recognition it deserves. I also researched other common natural derivatives and my favourite product was born in 2019, the 7 Oils Scalp & Hair Serum. I then knew that I had officially fallen in love with my new path. And yes I still get asked, “how do you get your hair to curl like that?”

I remember trying avocado as a hair and face mask and my mum screamed “WHAT A WASTE OF AN AVOCADO!!” But all the trying and testing lead me here.
I figured, if i could bring my hair back to life imagine what i could do for my skin. As a side note, its been years since I’ve owned a foundation. I’m 35 and still maintaining flawless skin. However, truthfully I get the occasional menstrual breakout but them pimples don’t stand a chance against me and my potions. 2 days later and flawless skin is back. My skin also flakes during winter.. but there’s shea butter for that.

Over time, I realised that beautiful hair and skin ALSO happens from within. Hydration, nutrition and EVEN FITNESS.. blood circulation helps grow my hair faster than ever. Now, all i want to do is give women.. and men.. the chance to have what I have. I’ve been fortunate enough to watch so many women, just STUNNED, with my products, my tips and treatments. I swear it sets my soul alight.. a huge bon fire.. puts tears in my eyes. Every woman deserves to feel beautiful, look in the mirror, proud of what she sees and just enjoy her self care journey.

Yeah, sounds like a real confidence booster doesn’t it??

Regardless of Petal & Pore being in its baby phase.. I pray, hope and plan to touch as many women’s lives as I possibly can. Doing my best work around pricing to ensure that this brand can be affordable for all of you honeypots out there. I have tons of stories of my own but I want to let my formulations shine for themselves.. and if you’ve already tried my products.. YOU’RE WELCOME my honeypot!!!
Watch closely for new product launches, new research articles and skin and hair care tips.